ABOUT
Morgan Detzner is a social media strategist and content creator with over six years of experience supporting beauty, wellness, and lifestyle brands through thoughtful, performance-driven social campaigns. Her work focuses on UGC creation, giveaway activations, and social-first content strategies designed to build engagement, community, and brand visibility.
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Morgan has led and executed social initiatives for brands including Supersuite by Tru Fragrance, T3 Micro, Le Sirenuse, Franco’s Bar, Arey Haircare, Saint Crewe, Fat Mermaid, and SÅŒM Skin. Her experience spans content strategy, hands-on filming and editing, caption writing, influencer and gifting coordination, giveaway execution, and ongoing community management.
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Known for her detail-oriented and collaborative approach, Morgan specializes in translating brand goals into platform-native content that feels authentic while driving measurable results. She brings a strong understanding of social trends, audience behavior, and brand voice, ensuring each activation is cohesive, compliant, and impactful.
SERVICES
Branding
Positioning your social presence so it feels intentional, cohesive, and recognizable from the first scroll.
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Social media bios & profile optimization
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Brand voice & tone-of-voice development for social
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Caption writing & messaging frameworks
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Content pillars & platform identity setup
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Launch messaging for new brands or product drops
Strategy
Building social strategies that drive engagement, visibility, and growth—without guesswork.
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Social media strategy & planning
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Pre-launch & launch campaign strategy
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Giveaway strategy & execution
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Influencer & UGC activation planning
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Content calendars & posting cadence
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Trend integration mapped to brand goals
Research
Grounding social decisions in audience behavior and platform insights.
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Social and competitive audits
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Trend & cultural research for social platforms
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Audience and community behavior insights
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Performance analysis & content optimization recommendations
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Ongoing reporting & learnings
Content
Creation
Hands-on, social-first content designed to feel native, engaging, and on-brand.
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UGC-style content creation (filming & editing)
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Face-forward educational content
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ASMR and texture-focused product content
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Trend-based video content (TikTok & Reels)
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Caption writing for short-form video
Giveaways & Activations
Community Management
End-to-end management of compliant, engagement-driven social giveaways & activations.
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Giveaway concepting & mechanics
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Terms & conditions development
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Cross-brand coordination
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Supporting content creation
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Winner selection & announcement
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Community moderation during activations
Maintaining an active, thoughtful, and brand-aligned presence.
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Comment & DM engagement
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Review response writing (hospitality & lifestyle brands)
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Brand sentiment monitoring
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Audience relationship building
