CASE STUDIES
A collection of social media case studies focused on brand launches, content strategy, and community-driven growth.
Supersuite (by Tru Fragrance)
Objective:
Launch Supersuite as a new brand under parent company Tru Fragrance, establishing a strong social presence, clear brand voice, and cohesive launch strategy to drive awareness, engagement, and early product sales—while supporting retail launch momentum with Ulta Beauty.
Approach:
I led social media strategy and execution for the launch of Supersuite, owning everything from foundational brand setup through launch execution and real-time coverage. The focus was on building a clear, scalable social ecosystem that supported both brand storytelling and retail discovery, while positioning Supersuite as a must-know fragrance and lifestyle brand from day one.
Execution:
Strategy & Foundation
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Developed the Supersuite social media playbook, outlining platform strategy, visual direction, content pillars, tone of voice, cadence, and best practices
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Mapped out the full pre-launch and launch social strategy to support brand awareness and product discovery
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Created social media bios, captions, and brand-aligned messaging to establish a consistent voice across platforms
Content Development
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Planned, developed, and executed social content across pre-launch and launch phases
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Built launch-focused content calendars designed to build anticipation and momentum
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Coordinated content themes tied to fragrance storytelling, product moments, and lifestyle positioning
Influencer & Community Management
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Coordinated with influencer partners to support brand visibility around launch
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Managed community engagement, monitoring comments, messages, and interactions to foster early brand connection and trust
Launch Execution & Events
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Supported the Supersuite NYC launch party by coordinating content capture and producing real-time coverage across social platforms
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Posted live, in-the-moment content during the event to amplify reach and excitement
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Partnered closely with Ulta Beauty to support launch coverage and align social content with retail rollout
Outcome:
The coordinated pre-launch and launch strategy successfully introduced Supersuite to market, driving increased brand visibility, audience growth, and product sales. Real-time social coverage and influencer support helped amplify reach beyond owned channels, while collaboration with Ulta Beauty strengthened retail visibility and launch momentum. The result was a cohesive, high-impact brand debut supported by a strong social foundation built for long-term growth.
T3 Micro — Aire 360 Launch
Objective:
Support the launch of T3 Micro’s Aire 360 styling tool through a strategic social and influencer-led approach designed to build awareness, drive consideration, and showcase product innovation through compelling, creator-driven content.
Approach:
I supported content and influencer strategy for the Aire 360 launch, focusing on a social-first rollout that balanced education, lifestyle appeal, and performance. The goal was to ensure launch messaging was consistent, compelling, and amplified through trusted creator voices while tracking performance to inform optimization.
Execution:
Content Strategy & Messaging
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Contributed to the overall social content strategy supporting the Aire 360 launch
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Wrote launch-focused captions and social copy aligned with T3’s brand voice, product innovation, and consumer benefits
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Ensured messaging translated technical product features into clear, consumer-friendly language
Influencer & Gifting Coordination
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Coordinated with influencer partners to support launch awareness and content creation
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Managed gifting outreach to creators, including coordination of product sends and communication
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Supported influencer content timelines and alignment with campaign messaging
Launch Support & Performance Reporting
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Supported launch-phase posting across social platforms in alignment with the broader campaign calendar
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Tracked and reported on campaign performance, including engagement metrics and overall content impact
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Used performance insights to evaluate effectiveness of influencer content and inform future launch strategies
Outcome:
The Aire 360 launch was supported by a cohesive social and influencer strategy that amplified product awareness and highlighted T3’s innovation through creator storytelling. Performance reporting provided clear insight into campaign impact and content resonance, helping inform future product launch and influencer strategies.
Le Sirenuse & Franco's Bar
Objective:
Support Le Sirenuse and Franco’s Bar through consistent, brand-aligned social storytelling that upheld the property’s luxury positioning, increased engagement, and ensured a thoughtful, responsive presence across social platforms.
Approach:
I managed ongoing social media story strategy and execution for Le Sirenuse and Franco’s Bar, with a focus on intentional storytelling, consistency, and brand integrity. The goal was to translate the experience of the property into social content while maintaining an elevated tone of voice and providing timely community engagement.
Execution:
Story Strategy & Content Planning
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Developed monthly Instagram Story content calendars aligned with seasonal moments, brand priorities, and guest experience
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Planned story concepts that highlighted the property, views, atmosphere, and hospitality experience across Le Sirenuse and Franco’s Bar
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Ensured content remained on-brand and visually cohesive while allowing for flexibility based on real-time moments
Caption Writing & Messaging
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Wrote monthly captions that reflected the refined tone, voice, and storytelling style of both brands
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Adapted messaging to fit different moments, from daytime hospitality to evening atmosphere
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Delivered clear copy instructions and messaging frameworks when needed
Community Management & Guest Relations
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Managed ongoing community engagement, responding to comments and direct messages across platforms
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Handled hotel review correspondence, crafting thoughtful and brand-aligned replies to guest reviews
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Supported guest satisfaction and brand reputation through timely, professional communication
Outcome:
Consistent monthly content planning and community management supported a strong, cohesive social presence for both Le Sirenuse and Franco’s Bar. Thoughtful storytelling and responsive engagement helped reinforce brand sentiment, elevate the guest experience beyond the property, and maintain high standards of hospitality across digital touchpoints.
PORTFOLIO
A curated portfolio highlighting giveaway campaigns and UGC content I developed, produced, and managed, with a focus on engagement-driven social strategy and on-brand execution.
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